Naturalistic Decision Making
Our approach is based on Naturalistic Decision Making (NDM) theory. NDM’s focus is on the decision-maker in the context of his/her environment and stands in contrast to traditional models of decision-making (e.g., Bayesian or other normative approaches). NDM places its emphasis on studying how decision-makers really operate in the real world and strongly leverages field research to generate its findings. NDM has its theoretical underpinnings in the Recognition-Primed-Decision Model, which places significant focus on the rapid, instinctual (or gut) decisions that are required in environments where conditions are complex and evolving rapidly.
Applied Decision Science is unique in that it leverages the NDM framework to structure and evaluate decision-making challenges and combines that framework with the practical knowledge of how to design, develop, and implement real-world tools.
How it started
・Applied Decision Science